Marcy Lefkovitz, ABC Broadcast Operations and Engineering, VP, Technology and Workflow Strategy

November 4, 2013 · Posted in Speakers 

Lefkovitz_Marcy11 Marcy Lefkovitz is VP of Technology and Workflow Strategy at ABC Broadcast Operations and Engineering where she is responsible for new technologies, workflow development, and training. In this role, she helped usher in and ensure smooth transitions to the use of non-linear editing, shared storage and asset management, journalist field newsgathering, digital archive, and control room automation. She is currently working on the Fusion joint venture with Univision, where she is helping to build a facility in Miami that hopes to marry state of the art newsroom technologies with smart, efficient workflows.

Lefkovitz graduated from Brown University with honors in Semiotics and received her Master’s in
Broadcast Journalism from NYU. She began her journalism career at ABC News right out of graduate
school as a researcher in the Political Unit working on the 1988 Presidential election. After the election, she spent 6 years as an independent documentary producer, where she worked on award-winning projects for A&E, a 26-part series called Heroes, as well as Biography: James Cagney; 10 one-hour shows, A History of the 80s, which was broadcast on The History Channel; a series for PBS on human rights issues narrated by Charlayne Hunter-Gault, Rights and Wrongs; and a film for PBS she shot in Czechoslovakia, The Journey of Butterfly.

Lefkovitz returned to ABC News in 1994 as an editor for Turning Point and The Century. She transitioned to hard news in 1998 when she joined the staff of World News Tonight, first as an editor and then as a producer. While at World News Tonight, she edited segments for award-winning shows, including Bob Brown’s Millennium coverage, Ronald Reagan’s funeral and the Gulf Wars. She’s been in her current role since 2007.

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