May 28-29, 2025
| Hyatt Regency Atlanta

CREATIVE CONTENT BREAKOUT

This breakout is for those who specialize in postproduction and content creation for social media and digital platforms. Come share creative ideas and practical logistics for getting things done and making an impact for your school or conference’s brand.
(LOCATION: DUNWOODY ROOM)

11:30 am

12:00 pm

12:30 pm

1:15 pm

1:30 pm

Show Us Your Timeline: Inside South Carolina’s Baseball Season Hype Video

11:30 am - 12:00 pm (30 min) - (All times are in UTC Time Zone)
CREATIVE CONTENT BREAKOUT

Ever see a piece of content online and think “how’d they do that?” In this in-depth presentation, the University of South Carolina pulls back the curtain to show all the ins and outs of how he and his team produced a thrilling hype video to preview the new baseball season and spotlight a new head coach.

Presenter:
Eichel Davis, University of South Carolina, Associate Athletics Director for Creative Media

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Storytelling Across Mediums: Getting the Most Out of Creative Content

12:00 pm - 12:30 pm (30 min) - (All times are in UTC Time Zone)
CREATIVE CONTENT BREAKOUT

We are capturing seemingly endless amounts of footage and sound of our athletic programs. How do we get the most out of it? Some of the industry’s top college creatives share how they log and use footage across all their projects, making videos for social, digital, videoboard, linear, and other destinations sing in their own ways.

Moderator:
Chris Taylor, Ball State University, Senior Director of Sports Production & Associate Lecturer of Media

Panelists:
Steven Gonzales, University of Arizona, Director, Football Creative Media
Dane Lewis, Conference USA, Associate Director, Digital Content | Creative Video
Jacob Orr, University of Alabama at Birmingham, Assistant Manager of Creative Services
Tim Reusche, University of Missouri, Director of Creative Video

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Networking Lunch in Exhibit Area

12:30 pm - 1:15 pm (45 min) - (All times are in UTC Time Zone)
CREATIVE CONTENT BREAKOUT
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Content Capture Days: Upping the Cool Factor and Maximizing Time With Student-Athletes

1:30 pm - 2:15 pm (45 min) - (All times are in UTC Time Zone)
CREATIVE CONTENT BREAKOUT

Content capture — or media days — have become a critical time in the calendar. Banking still and moving imagery for website, social, videoboard, broadcast, and more sets you and your team up for success throughout the season. Creatives from across the country share their creative ideas for these days and offer advice for organizing an effective use of the student-athletes’ time.

Moderator:
Kristian Hernández, SVG, Senior Editor

Panelists:
Jackson Kaplan, The Citadel, Director of Creative Content
Parker Peltier, Tulane University, Associate Director of Football New Media
Jess Taylor, Georgia Tech Athletics Association, Assistant Director of Creative Video
Oli Thompson, University of Alabama at Birmingham, Manager of Creative Services

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