Behind the Broadcast: Harvard’s Whiparound Tennis Coverage in 9:16 for Social
May 29, 2025 @ 2:30 pm - 3:00 pm
Courtland Room
MID-MAJOR/SMALL PROGRAMS BREAKOUT
About Session
In one of the more original productions of the academic year, Harvard executed its first social-specific live event broadcast distributed in a 9:16 vertical aspect ratio. The live tennis broadcast featured commentary and offered whiparound coverage of multiple simultaneous matches. The production was natively cut for vertical video with customized graphics for streaming on Instagram, TikTok, and Facebook. The team at Harvard shares the blueprints of this unique production.
Add google calendarAdd to calendarbehind-the-broadcast--harvard--8217-s-whiparound-tennis-coverage-in-9-16-for-social Hyatt Regency Atlanta Behind the Broadcast: Harvard’s Whiparound Tennis Coverage in 9:16 for Social
In one of the more original productions of the academic year, Harvard executed its first social-specific live event broadcast distributed in a 9:16 vertical aspect ratio. The live tennis broadcast featured commentary and offered whiparound coverage of multiple simultaneous matches. The production was natively cut for vertical video with customized graphics for streaming on Instagram, TikTok, and Facebook. The team at Harvard shares the blueprints of this unique production. You must be logged in to view session: https://events.sportsvideo.org/2025-svg-college-summit/sessions/behind-the-broadcast-harvards-whiparound-tennis-coverage-in-916-for-social/
