May 28-29, 2025
| Hyatt Regency Atlanta

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Developing a Sports Production Department: Why it Matters More than Ever in the Age of NIL and Social Media

May 28, 2025 @ 10:20 am - 11:20 am

  • Fairlie Room
  • HBCUGo Sports Workshop

About Session

There was a time when developing a sports production department would require large infrastructure builds for studios and production control rooms. But technology is advancing quickly and making it much easier to get started. We’ll discuss how HBCU’s looking to expand their content creation strategy can make sure they meet the needs of athletes, incoming students and athletes, and more without breaking the bank.

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Moderator:

Justin Hall

Justin Hall

HBCUGO, Media Manager

Panelists:

Orlando Arnold

Orlando Arnold

Pyramid Sports & Entertainment Group, CEO
Adrian Ferguson

Adrian Ferguson

Fayetteville State University, Assistant AD for Media Relations
Eric Tabor

Eric Tabor

Albany State University, IT Audio Visual Systems Specialist II