May 28-29, 2025
| Hyatt Regency Atlanta

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Storytelling Across Mediums: Getting the Most Out of Creative Content

May 29, 2025 @ 12:00 pm - 12:30 pm

  • Dunwoody Room
  • CREATIVE CONTENT BREAKOUT

About Session

We are capturing seemingly endless amounts of footage and sound of our athletic programs. How do we get the most out of it? Some of the industry’s top college creatives share how they log and use footage across all their projects, making videos for social, digital, videoboard, linear, and other destinations sing in their own ways.

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Moderator:

Chris Taylor

Chris Taylor

Ball State University, Senior Director of Sports Production & Associate Lecturer of Media

Panelists:

Steven Gonzales

Steven Gonzales

University of Arizona, Director, Football Creative Media
Dane Lewis

Dane Lewis

Conference USA, Associate Director, Digital Content | Creative Video
Jacob Orr

Jacob Orr

University of Alabama at Birmingham, Assistant Manager of Creative Services
Tim Reusche

Tim Reusche

University of Missouri, Director of Creative Video