May 28-29, 2025
| Hyatt Regency Atlanta

« Return to schedule

The NIL Effect: How the New Business of College Athletics Impacts Video Production

May 28, 2025 @ 3:10 pm - 4:00 pm

    • Wednesday, May 28

    About Session

    There’s no denying that college athletics is being dramatically altered by the era of name, image, and likeness (NIL), but what does it mean for our world of video production and distribution? How are internal content creation departments evolving to better support the athletic department and its student-athletes? How is content creation a more critical piece of recruiting? What are best practices for content sharing between athletic departments and student-athletes? How does this impact our live broadcasts and in-venue shows? This show opening panel breaks it all down.

    Add google calendar Add to calendar

    Moderator:

    Brandon Costa

    Brandon Costa

    SVG, Director of Digital and SVG College Summit Program Director

    Panelists:

    Brandon Berrio

    Brandon Berrio

    LSU Athletics, Executive Director of Social Media & Branding
    Tom Buffolano

    Tom Buffolano

    Tata Communications Media, Head of Business Development

    Ken Cleary

    University of North Carolina, Assistant Director of Athletics – GoHeels Productions
    Jim Nachtman

    Jim Nachtman

    Penn State, Assistant Athletics Director - Live Video Productions, Broadcasting, & Sport Administrator