Greg Kirkorsky
Chief Revenue Officer
ShotTracker
About Greg Kirkorsky
Gregory S. Kirkorsky is the chief revenue officer at ShotTracker, where he leads the company’s revenue strategy, enterprise sales, and strategic partnerships across the sports ecosystem. He is instrumental in scaling ShotTracker’s commercial growth and expanding its footprint in collegiate and pro athletics. Under his leadership, ShotTracker has deepened its presence in NCAA programs, highlighted by a conference-wide partnership with the Big 12, and is driving adoption across basketball.
With more than 30 years of experience in sports technology, data, and media, Kirkorsky is known for building and leading high-performance sales organizations, developing innovative go-to-market strategies, and forging partnerships that fuel long-term growth. Prior to ShotTracker, he served as chief commercial officer at SportsDataIO, where he restructured the commercial team and entertained new marquee partnerships with NBC Sports, FanDuel, Betr, and Autograph.
Previously, Kirkorsky was chief revenue officer at SimWin Sports, the first virtual sports metaverse to offer 24/7 fantasy sports and betting opportunities. There, he developed and executed the commercial strategy, working closely with prominent investors and athletes including Magic Johnson, Jerry Rice, and Tracy McGrady to build market presence and strategic alliances.
Kirkorsky’s most notable tenure was with STATS LLC, where he spent two decades rising to the role of executive vice president. He led a $100M portfolio—secureing global partnerships with major tech and media platforms such as Google, Amazon, Apple, Facebook, CBS, Turner, and Fox Sports. His leadership was a key driver in positioning STATS for its acquisition by Vista Equity Partners and its eventual merger into what is now Stats Perform. Kirkorsky holds degrees in Communications and Sports Management from Illinois State University and serves on the Advisory Board for the DeVos Sport Business Management Program at UCF.