** All sessions will be held in Star Sports Studio 1, 6th Floor **
2025 will continue to see five key technology trends influence the way sports content is produced and delivered: IP; Generative AI; the Cloud; Extended Reality and AR; and Social Media. Leaders from the U.S. and India take to the stage to debate and discuss why they are important and what they mean to your organisation.
Graphics content creation continues to advance quickly and is changing the way data is visualised, studio shows are produced, and it is even playing a role in turning live video of athletes into live video of cartoon and animated characters. Technology providers and graphic artists discuss what is next in graphics creation and graphics storytelling.
The migration to IP-based live production infrastructure was only a prerequisite for the next evolutionary step in broadcast technology: microservice-based, scalable, dynamic software running on standard server technology is the key to significantly increased utilization of processing resources and truly agile infrastructure designs. While this may sound like futuristic technology to most of us, it’s already a proven production reality for some of the world’s largest sporting events.

Sports production professionals at leagues and channels have more ways to produce content than ever. Leaders in the India sports production community take to the stage to discuss new solutions, new workflows, and how they are preparing to meet new demands
LOCATION: Learning Centre, 8th Floor
The move to live cloud production has resulted in a number of great developments with respect to the production tools that exist in a cloud-based environment. Meanwhile, Generative AI is moving so quickly that every month it is changing how production can be done. So how will Generative AI and the Cloud — combined together— take things to a new level? Let’s discuss!
This case study looks at how commercial rights holders and production teams are using broadcast technology and graphics systems to power digital displays. Opening up new ways to engage fans, inform viewers and increase revenue. From the stadium to the studio, all real-time and pixel perfect.

Star Sports this year has done a number of overseas cricket productions that are raising the profile of the great game. Can cricket become a true force overseas? Experts share their thoughts on the challenges and opportunities.
Sports media is at the cusp of a transformative era, driven by advancements in technology and changing consumer preferences. This panel explores how strategic investments in sports media innovation can propel the industry forward by fostering collaboration between sports tech startups and the investor community. It will address the challenges startups face in scaling solutions and the investor priorities in this fastevolving space. The discussion will provide actionable insights into building sustainable partnerships, fostering innovation, and leveraging technology to redefine sports broadcasting, fan engagement, and monetisation.