Sanjog Gupta
CEO
JioStar Sports
About Sanjog Gupta
Sanjog Gupta is a visionary leader at the helm of the sports broadcasting industry. With a commitment to delivering an unparalleled viewing experience to millions of fans, Gupta is the driving force behind JioStar’s Sports vertical, spearheading the company’s strategic direction, to revolutionize sports entertainment across both linear and digital platforms. In addition, he is responsible for overseeing revenue generation for the sports business, ensuring alignment with organizational goals.
With two decades of experience in media and entertainment, he has played a crucial role in transformation of sports broadcasting in India. His leadership in sports broadcasting has elevated India’s standing among its global peers. Gupta’s efforts have been pivotal in engaging fans, contributing to the growing momentum of sports in India, driving its development and significance in the country’s culture. He has been instrumental in pioneering sports broadcasts in seven regional languages, making sports more accessible to diverse audiences in Hindi-speaking markets and southern states. Under his leadership, several world-first innovations have been implemented, setting new standards in immersive sports-viewing experiences.
Gupta has also overseen major cricketing events such as the IPL and ICC tournaments, which have achieved record-breaking viewership. He played a key role in popularizing Indian sports properties such as the Pro Kabaddi League (PKL) and the Indian Super League (ISL), both of which have become mainstream sports phenomena. A passionate advocate for grassroots sports development, he launched initiatives like KBD Juniors, an inter-school Kabaddi competition, and worked closely with Ministry of Sports & Youth Affairs to create Khelo India, a nationwide movement aimed at promoting youth participation in sports.
Gupta’s vision is deeply rooted in his mission to transform India into a sporting nation. By seamlessly blending creativity, technology, and strategy, he is working on shaping the future of sports media. Gupta holds a degree in Economics (Honors) from Shri Ram College of Commerce (SRCC), University of Delhi, one of India’s top academic institutions. He was also named on Fortune ’40 under 40’ list and earned a distinguished spot among the ‘Leaders Under 40’ by Leaders in Sport, for his exceptional ability to drive progress and innovation within the sports sector.
Country of Residence: India