Srikanth Rao
Head of Media Industry Sales - APAC
Google Cloud
About Srikanth Rao
Srikanth Rao is an industry leader with over 25 years of business and technology experience in media, broadcast, communications and multisided consumer platform technology. Rao is credited with multiple patents and international awards for his work in media technology. In the post pandemic era led by behavioural shift of consumers and content business, Rao helps clients pivot from media tech organisation to media AI organisation.
Currently serving as head of strategic industry sales for media in Google Cloud for APAC, and has been
managing director and media practice lead in Accenture in the past, Rao has unique combination of deep
technical expertise and strong domain knowledge to make effective c-suite consulting and advisory.
Roles :
Current: Head of APAC, Media Industry Strategic sales, Google Cloud
Past: Managing Director, Accenture Technology, AVP Prime focus technologies, Broadcast lead – NDTV.
Rao has been part of CII AVGC sub committee and has been a speaker at several Industry forums like CII,
FICCI and others.
What are 3 things you’re passionate about?: Rao is passionate about learning about global macros and impact on economy, traveling with family, and chanting Vedic mantra.
Country of Residence: India