Jim Bell
Senior Vice President, Media
LA28 Olympic and Paralympic Games
About Jim Bell
Jim Bell is the senior vice president of media for the LA28 Olympic and Paralympic Games, where he leads the effort to bring the world’s biggest event to life for a global audience. A 24-time Emmy Award winner, Bell has spent his career at the intersection of sports, news, and entertainment—trusted with some of the most iconic brands in media, including NBC Olympics, the FIFA World Cup, “The Today Show,” and “The Tonight Show.” He is the only person to have ever run both “Today” and “Tonight,” and his credits range from the London and Rio Olympics—respectively the most-watched and most-profitable Games in U.S. TV history—to the creation of the beloved fourth hour of Today with Kathie Lee and Hoda. Known for championing innovation, collaboration, and storytelling that resonates, Bell now brings that same spirit to LA28, helping to reimagine how the Games will be experienced across every screen, platform, and generation.