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AI Production Tools Workshop

  • December 15-16, 2025
  • • New York

Monday, December 15, 2025
Time: 10:00 a.m. – 12:30 p.m.
Location: Murray Hill Suite, 2nd Floor

Artificial intelligence is revolutionizing the way sports content is produced, edited, and distributed. This conference will explore how AI-powered tools are transforming the production pipeline—from virtual camera operations and real-time graphics to automated highlights, content tagging, and localization. Industry leaders, technologists, and content creators will share real-world applications, discuss the balance between automation and human creativity, and examine the operational implications of deploying AI across both live and non-live workflows. Join us for a morning of practical insights and forward-thinking strategies for integrating AI into your sports-production ecosystem. 

10:00 am
Welcoming Remarks
Mon 15 Dec, 2025
10:00 am - 10:05 am - (All times are in EST Time Zone)
Speaker:
Matthew Delicâte, Spiideo, VP of Sales - North America


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10:05 am
AI and Live Sports Production: A Primer
Mon 15 Dec, 2025
10:05 am - 10:45 am - (All times are in EST Time Zone)
How are traditional, generative, and agentic AI-powered technologies enhancing live sports production, from automated camera operations and real-time graphics generation to instant stats integration, player tracking, and predictive analytics? Industry leaders discuss the current role AI production tools are playing as well as their current limitations and (limitless?) potential.
Panelists:
Scott Bushman, Spiideo, Director, Media Partnerships
Nick Busto, NBC Sports NEXT, VP of Video Operations
David Everett, PlayOn, Sr Director of Product, Video & Streaming
Peter Gibson, Comcast Technology Solutions, VP, Product & Marketing, Streaming, Broadcast & Advertising, CTS
Ricardo Perez-Selsky, Fox Sports, Sr. Director, Digital Production Operations


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10:45 am
How PGA TOUR is changing the game with AI
Mon 15 Dec, 2025
10:45 am - 11:00 am - (All times are in EST Time Zone)
In this session the PGA TOUR will explain how the use of AI, Generative AI, and Agentic AI are brining workflow efficiencies and creating new opportunities to delight a global fanbase.
Speaker:
Michael Ayers, PGA TOUR, Senior Manager, Media Asset Management
Jason Dvorkin, AWS, Head of Industry Business Development - Americas, Media & Entertainment, Games, and Sports


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11:00 am
How AI Is Reshaping Captioning and Translation
Mon 15 Dec, 2025
11:00 am - 11:30 am - (All times are in EST Time Zone)
With both leagues and broadcasters looking to expand their audiences, there is a growing demand for captioning and translation in as many languages as possible. One of the hottest areas where AI technology is proving its value is in meeting that demand, and this panel will explore some of the offerings on the market, how they are improving and becoming more reliable, and what is next in this important market segment.
Moderator:
Brandon Costa, SVG, Director of Digital

Panelists:
Bo Cordle, Ross Video, CapGo, Product Owner
Jay Freshwater, Camb.AI, Business Development, Sports
Anthony Renda, PGA TOUR, Director, Content Publishing & Media Workflows
Dr. Nick Ruiz, Verbit, Senior Product Manager


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11:30 am
Multi-Camera Instant Replay for NCAA Volleyball - Overturning calls and improving coaching
Mon 15 Dec, 2025
11:30 am - 11:45 am - (All times are in EST Time Zone)
Multi-Camera Video Replay is becoming commonplace for sports video. By integrating with PTZ robotic cameras, see how the West Chester University athletic department can now reframe and reposition angles remotely and start recording, streaming or reviewing plays instantly. The PTZOptics camera feeds are also used with Sky Coach to deliver side-line video replay for coaches and referees. This case study will focus on a recent volleyball match where the flexibility of this solution proved its worth when officials overturned a critical call in real time.
Speakers:
Matt McCain, West Chester University, Athletics Operations Coordinator
Paul Richards, PTZOptics, Chief Revenue Officer


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11:45 am
AI and Highlight Clips: Where Efficiency Meets Scale
Mon 15 Dec, 2025
11:45 am - 12:30 pm - (All times are in EST Time Zone)
From bite-size social clips to instant postgame highlight reels, AI is transforming the way sports content is produced and delivered. Technology innovators and production leaders explore how AI-powered tools are automating creation of highlights, graphics, and other digital assets at unprecedented speed and scale. Learn about the evolving workflows, data inputs, editorial oversight, and monetization strategies that are making AI-driven content an essential part of the modern sports-media ecosystem.
Moderator:
Dave Klee, A+E Global Media, VP, Media Engineering & Broadcast Operations

Panelists:
Josh Barbarotta, ESPN, Sr Director, Digital Video Content
Richard Chuang, Intel, Principal Architect - AI / VDI / CDN
Dave Giancola, USGA, Director, Digital Strategy & Innovation
Ryan Khurana, TwelveLabs, Product Lead for Agentic Applications
Raul Salcedo, NBCUniversal, Sr. Director of Product, Content Experience


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12:30 pm
Networking Break in Exhibits
Mon 15 Dec, 2025
12:30 pm - 1:30 pm - (All times are in EST Time Zone)
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