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Cloud Production Workshop

  • December 15-16, 2025
  • • New York

Monday, December 15, 2025
Time: 1:30 – 5:30 p.m.
Location: Murray Hill Suite, 2nd Floor

Cloud-based tools and infrastructure are becoming essential to meeting the demands of speed, scale, and collaboration in today’s evolving sports-production industry. Learn how cloud production technologies are reshaping the way sports content is created, managed, and delivered—from live applications and remote editing to asset management and distribution. Industry experts and innovators will share case studies, technical strategies, and lessons learned from deploying cloud-based workflows across a range of sports productions, from major broadcasts to niche events. Whether you’re building a hybrid model or going all-in on cloud, this workshop will provide actionable insights to help future-proof your production workflows.

1:30 pm
Welcoming Remarks
Mon 15 Dec, 2025
1:30 pm - 1:35 pm - (All times are in EST Time Zone)
Speaker:
Jason Dachman, SVG, Editorial Director, U.S.; SVG Sports Graphics Program Director


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1:35 pm
From the Truck to the Cloud: Building End-to-End Live-Production Pipelines
Mon 15 Dec, 2025
1:35 pm - 2:30 pm - (All times are in EST Time Zone)
Hear how rightsholders, leagues, and broadcasters are transitioning from traditional on-premises infrastructure to cloud-native workflows for live sports. From contribution/backhaul and latency challenges to potential for real-time collaboration and AI-driven tools in the cloud, production-technology leaders discuss the latest developments in live cloud-based sports production.
Moderator:
Jason Dachman, SVG, Editorial Director, U.S.; SVG Sports Graphics Program Director

Panelists:
Majed Alhajry, MASV, CTO and Interim CEO
Chris Brown, WBD, VP, Technology and Operations
Noor Hassan, AWS, Worldwide Partner Solutions Architect, M&E
Adam Marshall, Grass Valley, Chief Product Officer
Grant Nodine, NHL, SVP, Technology


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2:30 pm
Keynote Presentation: MLB's SportyBot — Transforming Live Sports Content
Mon 15 Dec, 2025
2:30 pm - 3:00 pm - (All times are in EST Time Zone)
MLB's SportyBot cloud-based platform leverages data-driven event detection and automated clip generation to accelerate how live MLB moments move from the field to fans. This presentation details the technology behind the platform, its integration with existing media pipelines, and how it improves turnaround time and consistency across content teams.
Moderator:
Jason Dachman, SVG, Editorial Director, U.S.; SVG Sports Graphics Program Director

Presenters:
Padraic Boyle, MLB Advanced Media, Sr. Director, Enterprise Media
Joe Davey, MLB Advanced Media, Principal Software Engineer
Brett Kaplan, MLB Network, Sr. Content Services Lead


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3:00 pm
Networking Break
Mon 15 Dec, 2025
3:00 pm - 3:45 pm - (All times are in EST Time Zone)
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3:45 pm
Making Cloud Production Broadcast-Grade: Production Tools That Are Ready for Primetime Today
Mon 15 Dec, 2025
3:45 pm - 4:45 pm - (All times are in EST Time Zone)
This panel offers a technical deep dive into the latest cloud-based production tools and how they can overcome the most common hurdles for producing both live and non-live sports content. From acquisition and encoding at the venue, to real-time cloud switching and playout, to highlight-creation and postproduction, learn how the tools can help you architect cloud-based workflows for both today and tomorrow.
Panelists:
Jim Akimchuk, BitFire, President & CEO
Dave Klee, A+E Global Media, VP, Media Engineering & Broadcast Operations
Andy Rayner, Appear, CTO
Francesco Scartozzi, Matrox Video, VP, Sales & Business Development
Will Waters, Audinate, Principal Product Manager


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4:45 pm
The Economics of the Cloud: Cutting Costs Without Cutting Corners
Mon 15 Dec, 2025
4:45 pm - 5:30 pm - (All times are in EST Time Zone)
Technology providers and users take the stage to discuss the financial realities of cloud-based production, including scaling resources up/down, reducing onsite crews, and balancing opex vs. capex. Hear tips on how to reliably model your budget in this rapidly changing sector, from cloud storage vs. physical archiving to and optimizing compute time for live event production vs. postproduction.
Moderator:
Claudia Souza, Advanced Systems Group, Chief Innovation Officer

Panelists:
Tom Buffolano, Tata Communications Media, Head of Business Development
Isabel Freedman, Wasabi, Product Marketing Manager, Emerging Technologies
Kendall Ginsbach, Riot Games, Global Lead, Content Operations
Michael Lally, AWS Sports, Sr. Solutions Architect


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5:30 pm
Opening Night Reception in Exhibits
Mon 15 Dec, 2025
5:30 pm - 6:30 pm - (All times are in EST Time Zone)
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