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Content Workflows Workshop

  • December 15-16, 2025
  • • New York

Monday, December 15, 2025
Time: 10:00 a.m. – 12:30 p.m.
Location: Nassau Suite, 2nd Floor

As cloud-based workflows and AI-powered tools become more ubiquitous, the sports-media supply chain is undergoing a drastic transformation. This workshop explores the latest innovations and advancements in media management and orchestration, archiving and storage solutions, editing and postproduction, and much more. Technology leaders from leagues and teams, broadcasters and streamers, and manufacturers and integrators take the stage to discuss how the they are optimizing efficiency, improving user experiences, and adapting to the demands of a digital-first, multi-platform media landscape. Join us for a deep dive into the future of sports media workflows that go beyond the live broadcast. 

10:00 am
Welcoming Remarks
Mon 15 Dec, 2025
10:00 am - 10:05 am - (All times are in EST Time Zone)
Speaker:
Jason Dachman, SVG, Editorial Director, U.S.; SVG Sports Graphics Program Director


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10:05 am
From Live to Archive: Building MAM Workflows for a Seamless End-to-End Sports-Media Supply Chain
Mon 15 Dec, 2025
10:05 am - 10:45 am - (All times are in EST Time Zone)
With the rise of cloud and AI, leagues and broadcasters are rethinking how they architect end-to-end media-management workflows to streamline ingest, metadata enrichment, storage, and retrieval. Hear strategies for integrating live production with postproduction and archive systems, ensuring that content is secure, discoverable, and ready to monetize across platforms — from the moment the action happens live to the long-term value of archived footage.
Moderator:
Jason Dachman, SVG, Editorial Director, U.S.; SVG Sports Graphics Program Director

Panelists:
Michael Ayers, PGA TOUR, Senior Manager, Media Asset Management
Anne Graham, Warner Brothers Discovery, Manager, Media Operations, Strategy, & Technology
Robert McKnight, NBC Sports, Director, Media Management and Operations
Victorien Tixier, ScorePlay, Co-Founder and CEO
Erik Zindulka, Telestream, Senior Sales Engineer


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10:45 am
Winning Workflows: How the Ravens Elevate Content Creation with Iconik by Backlight & IMT
Mon 15 Dec, 2025
10:45 am - 11:00 am - (All times are in EST Time Zone)
Integrated Media Technologies (IMT) and Iconik by Backlight are sitting down with Jack Dana, Sr. Manager, Production & Media Assets from the Baltimore Ravens, to discuss how the Ravens are leveling up their content game with Iconik and AWS. From lightning-fast media access to smarter organization and seamless cloud collaboration, you'll see exactly why Iconik is becoming the MVP of content workflows for elite sports teams.Don’t miss this behind-the-scenes look at how one of the NFL’s most innovative teams keeps content flowing as fast as the action on the field!
Panelists:
Roy Burns, IMT, CTO, Media Supply Chain
Jack Dana, Baltimore Ravens, Sr. Manager, Production & Media Assets
Jeremy Strootman, Backlight, Sr. Director Global Channel Sales


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11:00 am
The Great Storage Showdown: Balancing Cloud Costs, On-Prem Solutions, and a Hybrid Future
Mon 15 Dec, 2025
11:00 am - 11:30 am - (All times are in EST Time Zone)
As sports-content libraries explode in size, the choice between cloud-based and on-premises storage becomes increasingly complex, especially with AI entering the workflow. This panel will weigh the benefits and trade-offs of cloud-based versus on-premises solutions and how hybrid private/public models factor into the equation. Technology providers and users will discuss best practices with a focus on cost-efficiency, scalability, operational flexibility, and content security.
Moderator:
Brent Angle, CineSys, CTO

Panelists:
Roy Burns, IMT, CTO, Media Supply Chain
Laquie TN Campbell, Backblaze, Senior Product Marketing Manager, Media and Entertainment
Brian Perkins, MLB Network, VP, IT Production Systems
Scott Rinehart, University of Notre Dame, Senior Director, Notre Dame Studios


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11:30 am
The Innovation of Data Discovery: How MSG Networks Uses Simplicity and Efficiencies to Turn Sports Data into Clear Video Stories
Mon 15 Dec, 2025
11:30 am - 11:45 am - (All times are in EST Time Zone)
Introduction by:
Matt Timmons, CineSys, SVP, Media Workflows

Presenter:
Raoul Edwards, MSG Networks , Director, Broadcast Technology


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11:45 am
AI in the Archive: Smarter Sports-Media-Asset Management Without Breaking the Bank
Mon 15 Dec, 2025
11:45 am - 12:30 pm - (All times are in EST Time Zone)
As AI tools move from experimentation to everyday use in sports-media workflows, the opportunities and challenges are multiplying. Hear how leagues and broadcasters are using existing metadata to supercharge content discovery, building AI-driven workflows that deliver ROI. We’ll also tackle the thorny issues of training AI on owned vs. third-party content, monitoring for bias and inaccuracy, and balancing the costs of cloud storage and compute power with monetization strategies.
Moderator:
Anne Graham, Warner Brothers Discovery, Manager, Media Operations, Strategy, & Technology

Panelists:
Paul Cramer, Veritone, Vice President, Sales: Media and Entertainment
Chris Cruz, CBS Sports, Senior Director of Media Services
Ian Owen, Riot Games, Manager of Media Asset Management for Esports
Ken Ruck, Magnifi, Sr. Vice President of the Americas


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12:30 pm
Networking Break in Exhibits
Mon 15 Dec, 2025
12:30 pm - 1:30 pm - (All times are in EST Time Zone)
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