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Digital Engagement and Monetization Workshop

Monday, December 15, 2025
Time: 1:30 – 5:30 p.m.
Location: Nassau Suite, 2nd Floor

As the lines between traditional broadcast and digital platforms continue to blur, engagement has become the ultimate KPI for sports video. The 2025 edition of the Digital Engagement and Monetization Workshop at the SVG Summit will dive into the next wave of digital content strategies, technologies, and workflows redefining how sports are distributed and experienced. From personalized viewing and data-driven storytelling to interactive streams, gamification, vertical video, and alternate feeds, discover how leagues, broadcasters, and digital-native innovators are crafting live experiences that capture fans’ attention—and keep it—across every screen.

1:30 pm
Welcoming Remarks
Mon 15 Dec, 2025
1:30 pm - 1:35 pm - (All times are in EST Time Zone)
Speaker:
Brandon Costa, SVG, Director of Digital


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1:35 pm
User Experience 2026: Interactivity, Personalization, and Monetization in the New DTC World
Mon 15 Dec, 2025
1:35 pm - 2:30 pm - (All times are in EST Time Zone)
Much of the sports media ecosystem will go direct-to-consumer in some way in 2026 as the industry marks a major shift in the business that has long been brewing. So what does that mean for the streaming product being provided to fans? Leaders from broadcasters and leagues discuss the opportunities available in added feature sets like personalized streams, alternate feeds, data overlays, and betting integrations and the critical reality of delivering seamless experiences across countless devices and platforms.
Moderator:
Brandon Costa, SVG, Director of Digital

Panelists:
Chris Allen, RED5, CEO and Cofounder
Ricardo Perez-Selsky, Fox Sports, Sr. Director, Digital Production Operations
Michael Schneider, FanDuel Sports Network, COO/GM, DTC
Char Zoller, YouTube, Partner Engagement Manager, Live Sports


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2:30 pm
Building the Future of the NBA's Direct-to-Consumer Strategy: A Conversation With Satwant Singh
Mon 15 Dec, 2025
2:30 pm - 3:00 pm - (All times are in EST Time Zone)
As the NBA continues to expand its global digital footprint, direct-to-consumer platforms have become a central pillar of its fan-engagement and monetization strategy. In this fireside chat, learn how the league is evolving its streaming ecosystem, enhancing personalization, and delivering premium experiences to fans across devices and markets. From product innovation and subscription models to international growth and next-gen viewing features, discover how the NBA is shaping the next era of DTC sports consumption.
Moderator:
Brandon Costa, SVG, Director of Digital

Speaker:
Satwant Singh, NBA, SVP & Head of Monetization, DTC Products, Technology and Operations


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3:00 pm
Networking Break in Exhibits
Mon 15 Dec, 2025
3:00 pm - 3:45 pm - (All times are in EST Time Zone)
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3:45 pm
Keynote Conversation: Inside DAZN’s U.S. Playbook with Global CRO/President, USA Walker Jacobs
Mon 15 Dec, 2025
3:45 pm - 4:30 pm - (All times are in EST Time Zone)
As sports streaming continues to mature, DAZN has positioned itself at the intersection of live rights, technology, and audience engagement. The brand made big advancements domestically in 2025, most notably as the home of the FIFA Club World Cup. In this fireside chat, Walker Jacobs, Global Chief Revenue Officer and President, USA, DAZN, shares insights on how the company is expanding its U.S. footprint and evolving its platform into a destination for premium sports content. The discussion will explore DAZN’s data-driven approach to fan engagement and how these strategies fit within a rapidly changing media ecosystem.
Moderator:
Brandon Costa, SVG, Director of Digital

Speaker:
Walker Jacobs, DAZN, Global Chief Revenue Officer, President of DAZN U.S.


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4:30 pm
Bringing the Economics of Satellite to the Scale, Flexibility and Efficiency of Internet Playout and Distribution for Live Sports
Mon 15 Dec, 2025
4:30 pm - 4:45 pm - (All times are in EST Time Zone)
In this tech talk from Michelle Munson, CEO and co-founder of Eluvio, you will hear about a new ultra-efficient capability intended to displace costly legacy satellite and point-to-point fiber for live global broadcast feed distribution (SMPTE 2110/2022) with Content Fabric distribution over commodity IP, delivering sub-500 millisecond latency, multi-path redundant routing, and end-to-end security–without cloud round trips or egress fees. Notably, Eluvio is working on several major sports initiatives to deploy this next-gen approach in which SRT and RTMP outputs are dynamically generated in line from the live stream content object distribution and dynamically served to global takers with synchronized output failover for broadcast. It also incorporates the first-ever fully automatic live sports highlights generation using inline agentic AI with zero-copies/retranscodings/exports, personalization, and generation during live events.
Speaker:
Michelle Munson, Eluvio, CEO and Co-Founder


Presented by:
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4:45 pm
Maximizing Streaming Scale: Low Latency, High-Quality at Global Volumes
Mon 15 Dec, 2025
4:45 pm - 5:30 pm - (All times are in EST Time Zone)
As streaming becomes the de facto destination for many sports events, large and small, how is the tech stack handling the load? In this panel discussion of technology leaders, learn how streaming infrastructures are improving to meet the demands of latency and performance during mass concurrent viewership. Whether it’s for massive championship events or just a busy day in the regular season, we’ll discuss CDN optimization, encoding, monitoring, edge computing, multicasting, and more.
Moderator:
Brandon Costa, SVG, Director of Digital

Panelists:
Dan Coffey, Dolby OptiView, Director of Product Management
Sylwia Decowski, MSG Networks, Director of Technology
Lee Erickson, NASA+, SME/Streaming Media Lead
Robin Hérin, ATEME, Director of Standardization
Rebecca Sirmons, NASA+, General Manager / Head


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5:30 pm
Opening Night Reception in Exhibits
Mon 15 Dec, 2025
5:30 pm - 6:30 pm - (All times are in EST Time Zone)
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