Monday, December 15, 2025
Time: 1:30 – 5:30 p.m.
Location: Rendezvous, 3rd Floor
Immersive Everywhere, Virtualized Audio Production Workflows, and Next Generation Audio for Streaming
During this last year the transition to direct-to-consumer distribution of sports content from legacy linear broadcasting has continued to accelerate. This is great news for audio. DTC enables improved encode-once straight audio paths to consumers. Streaming services are well positioned to layer-in next generation audio systems and take advantage of enhanced immersive experiences and consumer-friendly personalization and accessibly. Sports content now sits on premium services alongside Hollywood-derived immersive HDR content, occasioning a step-up in production quality. At the same time, some ad-supported services struggle to re-learn the basics of loudness management in the environment of third-party automatic ad insertion services. As global rights for major events become a possibility for the largest services, the pressure to efficiently scale commentary and accessibility internationally becomes a challenge. On the production side, virtualization of workflow and infrastructure continue to leverage digital networking, software-based systems, and AI tools from the microphones on the field of play, to distributed console systems, all the way to QC, master control, and beyond. Please join SVG Audio for an examination of the implications of evolving production and distribution technology and share perspectives and experiences from A1s, designers and technologists on recent and upcoming global events.