Genaro Grajeda
Key Accounts Manager
Eutelsat
About Genaro Grajeda
Genaro Grajeda is Key Account Manager at Eutelsat, where he manages strategic relationships with leading broadcasters and media companies across Latin America and Spain. With more than 12 years of experience spanning sales engineering, project management, and commercial leadership, he bridges technical expertise with business strategy to deliver tailored solutions and strengthen Eutelsat’s media presence globally.
Throughout his career at Eutelsat, Genaro has contributed to milestone projects including the introduction of DVB-NIP (Native IP) for DTH distribution and the development of hybrid terrestrial- satellite initiatives supporting video networks and aeronautical systems. He has also led key client implementations across the Americas, enabling broadcasters and professional video platforms to adopt new standards and technologies. Earlier at Elara Comunicaciones, he managed large-scale integration projects for government, telecom, and enterprise clients, expanding connectivity in underserved regions and pioneering next-generation network solutions.
Active in the global satellite community, Genaro serves as a mentor with the Space Generation Advisory Council and is a member of SSPI and the World Teleport Association. He regularly speaks on emerging trends such as DVB-NIP, new satellite distribution models, and LEO-GEO integration. He holds a degree in Aerospace Engineering from the University of Texas at Arlington.