9:00 am
Welcome
Tue 14 Jul, 2026
9:00 am - 9:15 am - (All times are in PDT Time Zone)
9:00 am - 9:15 am - (All times are in PDT Time Zone)
Presenters:
Unitree G1 Basic Robot, Unitree G1 Basic Robot, Toborlife, an Official Partner of Unitree
Dan O’Connor, B&H B2B, Senior Business Development Manager
Dave Van Hoy, Advanced Systems Group LLC (ASG), President
Unitree G1 Basic Robot, Unitree G1 Basic Robot, Toborlife, an Official Partner of Unitree
Dan O’Connor, B&H B2B, Senior Business Development Manager
Dave Van Hoy, Advanced Systems Group LLC (ASG), President
Sponsored by:
9:15 am
Video as a Data Type: A Reference Architecture for AI-Era Media
Tue 14 Jul, 2026
9:15 am - 9:45 am - (All times are in PDT Time Zone)
9:15 am - 9:45 am - (All times are in PDT Time Zone)
Foundation models are converging in capability and falling in price, but the substrate underneath them is going the other direction. Rights, lineage, identity, transport, and machine-readable representation are accumulating value as the model layer commoditizes, and they are where the next decade of media operations will actually be fought. This talk walks through a reference architecture for that substrate, and shows how live sports, local broadcast, generative studios, and deep catalog owners each fight a different version of the same battle.
9:45 am
Solutions Showcase: The Localization Challenge: Every Enterprise Is Now a Media Company
Tue 14 Jul, 2026
9:45 am - 10:00 am - (All times are in PDT Time Zone)
9:45 am - 10:00 am - (All times are in PDT Time Zone)
One production now has to reach every audience, in every language and format, on every platform. See how Ollang turns localization into infrastructure and delivers global video in minutes.
Sponsored by:
10:00 am
The Storytelling Challenge: Why Corporate Creative Needs Reimagining
Tue 14 Jul, 2026
10:00 am - 10:30 am - (All times are in PDT Time Zone)
10:00 am - 10:30 am - (All times are in PDT Time Zone)
A panel of corporate storytellers let you inside their heads, as demand for content accelerates and their executives rely more heavily on video communication than ever
Panelists:
John Hubbell, California Story Company, CEO
Mark Littman, Northern Lights Family, Co-Founder / Creative Director / Director
Cory Zechmann, Prev. Google TV & Meta, Content Strategy & Curation Lead
John Hubbell, California Story Company, CEO
Mark Littman, Northern Lights Family, Co-Founder / Creative Director / Director
Cory Zechmann, Prev. Google TV & Meta, Content Strategy & Curation Lead
10:30 am
The Workflow Challenge: Designing the Unified Video Workflow
Tue 14 Jul, 2026
10:30 am - 11:00 am - (All times are in PDT Time Zone)
10:30 am - 11:00 am - (All times are in PDT Time Zone)
A practical look at how engineering departments are faced with turning fragmented tools into cohesive, end-to-end pipelines.
Panelists:
Jamie Dunn, Lawo, CEO
Bill Frank, CTS, TeamPeople at Google, Principal Architect - Broadcast and IT Solutions
Steven Niedzielski, LucidLink, Senior Solutions Engineer - Video Lead
Jamie Dunn, Lawo, CEO
Bill Frank, CTS, TeamPeople at Google, Principal Architect - Broadcast and IT Solutions
Steven Niedzielski, LucidLink, Senior Solutions Engineer - Video Lead
11:00 am
Networking Break
Tue 14 Jul, 2026
11:00 am - 11:45 am - (All times are in PDT Time Zone)
11:00 am - 11:45 am - (All times are in PDT Time Zone)
11:45 am
Apple at 50: How the World’s Most Valuable Tech Company Became a Media Empire
Tue 14 Jul, 2026
11:45 am - 12:30 pm - (All times are in PDT Time Zone)
11:45 am - 12:30 pm - (All times are in PDT Time Zone)
Apple didn’t just change technology — it changed storytelling, culture, retail, events, advertising, and the way the world experiences innovation. In this lively talk based on his new book Apple: The First Fifty Years, bestselling author and longtime Apple observer David Pogue explores how Apple evolved into far more than a hardware company. From unforgettable product launches and cinematic advertising to visionary leadership and obsessive design, Apple mastered the art of creating anticipation, loyalty, and emotional connection on a global scale. Pogue shares behind-the-scenes stories and insights from the people who helped build the Apple legacy — revealing how the company turned technology into one of the greatest media narratives ever created.
Keynote:
David Pogue, Apple: The First 50 Years, Author; Emmy-Winning Correspondent for CBS Sunday Morning
David Pogue, Apple: The First 50 Years, Author; Emmy-Winning Correspondent for CBS Sunday Morning
12:30 pm
Solutions Showcase: IPMX: ST 2110 Made Easy
Tue 14 Jul, 2026
12:30 pm - 12:45 pm - (All times are in PDT Time Zone)
12:30 pm - 12:45 pm - (All times are in PDT Time Zone)
IPMX adapts and simplifies the SMPTE ST 2110 broadcast technology to make it plug‑and‑play (less IT involvement) and more affordable (less costly infrastructure) products and services in the ProAV market.
Sponsored by:
12:45 pm
The Producer’s Challenge: Producing for a Vertical-First Corporate Culture
Tue 14 Jul, 2026
12:45 pm - 1:15 pm - (All times are in PDT Time Zone)
12:45 pm - 1:15 pm - (All times are in PDT Time Zone)
As executive communication shifts toward mobile-first, “snackable” content, production and engineering teams must bridge the gap between traditional 16:9 cinematic shoots and the 9:16 vertical revolution.
Panelists:
Dave Cherry, ServiceNow, Creative Director, Brand Video
Marc Teixidor, Twitch, Senior Technical Production Manager
Casey Traina, Overlap, Co-Founder and CTO
Dave Cherry, ServiceNow, Creative Director, Brand Video
Marc Teixidor, Twitch, Senior Technical Production Manager
Casey Traina, Overlap, Co-Founder and CTO
1:15 pm
Networking Lunch
Tue 14 Jul, 2026
1:15 pm - 2:15 pm - (All times are in PDT Time Zone)
1:15 pm - 2:15 pm - (All times are in PDT Time Zone)
2:15 pm
The Enterprise Challenge: Rethinking Broadcast Technology for Business
Tue 14 Jul, 2026
2:15 pm - 2:45 pm - (All times are in PDT Time Zone)
2:15 pm - 2:45 pm - (All times are in PDT Time Zone)
Enterprise is emerging as the next major market for broadcast-grade video. How do this sector’s requirements differ and how must vendors evolve to meet them?
Panelists:
Josh Garcia, Ross Video, Regional Sales Manager, Enterprise AV Market
Jeremy Hochman, Megapixel, CEO / Founder
Unmesh Suryawanshi, Streaming and Security Expert
Josh Garcia, Ross Video, Regional Sales Manager, Enterprise AV Market
Jeremy Hochman, Megapixel, CEO / Founder
Unmesh Suryawanshi, Streaming and Security Expert
2:45 pm
The Studio Design Challenge: Creating the Self-Serve Creator Studio
Tue 14 Jul, 2026
2:45 pm - 3:15 pm - (All times are in PDT Time Zone)
2:45 pm - 3:15 pm - (All times are in PDT Time Zone)
Corporate demand for high-frequency audio and video podcasts requires a shift from bespoke, high-touch studios to templatized, “one-button” environments that deliver broadcast-grade quality without a dedicated engineer in the room.
Panelists:
Janmeja Heir, Advanced Systems Group (ASG), Lead Cloud Engineer
Russell Smith, Snowflake, Director, IT Ops, AV and Video Production
Dan Swiney, Databricks, Media & Live
Janmeja Heir, Advanced Systems Group (ASG), Lead Cloud Engineer
Russell Smith, Snowflake, Director, IT Ops, AV and Video Production
Dan Swiney, Databricks, Media & Live
3:15 pm
The Format Challenge: Reaching the Right Audiences on all the Right Platforms
Tue 14 Jul, 2026
3:15 pm - 3:45 pm - (All times are in PDT Time Zone)
3:15 pm - 3:45 pm - (All times are in PDT Time Zone)
In this era of Info-Bloat, with personalization, localization, and accessibility now core expectations, how can producers satisfy so many format requirements?
Panelists:
Ebru Yildirim Gul, Ollang, Co-Founder and CEO
Mitch Hyare, Salesforce, Senior Manager, IT Streamforce, Event Production
Brian Ring, Ring Digital, President
Ebru Yildirim Gul, Ollang, Co-Founder and CEO
Mitch Hyare, Salesforce, Senior Manager, IT Streamforce, Event Production
Brian Ring, Ring Digital, President
3:45 pm
Solutions Showcase: Organizing AI Projects at Scale
Tue 14 Jul, 2026
3:45 pm - 4:00 pm - (All times are in PDT Time Zone)
3:45 pm - 4:00 pm - (All times are in PDT Time Zone)
Noah and his team were producing commercials, short films, and a feature film using virtual production and generative AI. They needed a way to manage and visualize complex projects containing thousands of shots and hundreds of edited sequences. Most current AI video tools focus only on generating single shots or short sequences. Drawing on their experience in video application development and expanding their coding skills, they built a custom app comparable to Adobe Premiere, Final Cut Pro, or DaVinci Resolve. This session showcases their solution for organizing and visualizing AI projects at any scale while leveraging the secure, local power of macOS.
4:00 pm
Networking Break
Tue 14 Jul, 2026
4:00 pm - 4:30 pm - (All times are in PDT Time Zone)
4:00 pm - 4:30 pm - (All times are in PDT Time Zone)
4:30 pm
The AI Challenge: Building Enterprise AI Media
Tue 14 Jul, 2026
4:30 pm - 5:00 pm - (All times are in PDT Time Zone)
4:30 pm - 5:00 pm - (All times are in PDT Time Zone)
There are so many to choose from and so much to experiment on. This lightning round of technologists will show and tell how (and which) AI tools are already making a difference in their production and creative workflows.
Panelists:
Henry Cowling, Monks, Global Chief Innovation Officer
Adi Sideman, Popcorn.co, CEO
Katia Stewart, LinkedIn, AI Lead, Senior Strategy and Accounts Manager
Henry Cowling, Monks, Global Chief Innovation Officer
Adi Sideman, Popcorn.co, CEO
Katia Stewart, LinkedIn, AI Lead, Senior Strategy and Accounts Manager
5:00 pm
The Hybrid Event Challenge: Producing Events for Hundreds of Audiences
Tue 14 Jul, 2026
5:00 pm - 5:30 pm - (All times are in PDT Time Zone)
5:00 pm - 5:30 pm - (All times are in PDT Time Zone)
Event producers need to keep multiple audiences in mind – one in the room and potentially hundreds elsewhere. What creative and technical challenges do they face trying to optimize quality experiences in person and online at the same time?
Panelists:
Matthew Cesca, Salesforce, Senior Manager, Strategic Events, Broadcast
Justin Cowgill, San Jose Sharks, SAP Center, Director, Technical Services
Camila Luis, Google, Creative Strategy & AI Content Creation
Matthew Cesca, Salesforce, Senior Manager, Strategic Events, Broadcast
Justin Cowgill, San Jose Sharks, SAP Center, Director, Technical Services
Camila Luis, Google, Creative Strategy & AI Content Creation
5:45 pm
Drinks and Networking
Tue 14 Jul, 2026
5:45 pm - 7:00 pm - (All times are in PDT Time Zone)
5:45 pm - 7:00 pm - (All times are in PDT Time Zone)
BJ's Restaurant & Brewhouse -- 10690 N De Anza Blvd, Cupertino, CA 95014