Russell Smith
Director, IT Ops, AV and Video Production
Snowflake
About Russell Smith
Russell Smith is a seasoned production and events professional with a track record of delivering high-impact experiences at scale. Before joining Snowflake, Russell honed his craft at Tesla, where he led product launch events — the kind of high-stakes, all-eyes-on-us moments that demand precision, creative vision, and flawless execution under pressure.
For the past six years at Snowflake, Russell has channeled that same energy into building something from the ground up: a world-class video production and broadcast team. Starting from scratch, he architected the people, processes, and infrastructure needed to support Snowflake’s growing slate of live broadcasts, keynotes, and video content — scaling the operation alongside one of the fastest-growing companies in enterprise technology.
Whether it’s a live global broadcast or a polished product story, Russell brings the discipline of live events and the creative instincts of a storyteller to everything he produces.