9:00 am
Registration
Tue 03 Mar, 2026
9:00 am - 9:30 am - (All times are in EST Time Zone)
9:00 am - 9:30 am - (All times are in EST Time Zone)
9:30 am
Welcoming Remarks by Title Sponsor, Ross Video
Tue 03 Mar, 2026
9:30 am - 9:40 am - (All times are in EST Time Zone)
9:30 am - 9:40 am - (All times are in EST Time Zone)
Presented by:
Tehseen Akhtar, Ross Video, Senior Director, Product Management - Graphics
Jason Dachman, SVG, Editorial Director, U.S.; SVG GFX Program Director
Tim O’Shaughnessy, Netflix, Manager - On Air Graphics; SVG GFX Committee Chair
Tehseen Akhtar, Ross Video, Senior Director, Product Management - Graphics
Jason Dachman, SVG, Editorial Director, U.S.; SVG GFX Program Director
Tim O’Shaughnessy, Netflix, Manager - On Air Graphics; SVG GFX Committee Chair
Sponsored by:
9:40 am
GFX Featured Presentation: Data-centric Storytelling and ESPN's MNF Playbook With Next Gen Stats Altcast
Tue 03 Mar, 2026
9:40 am - 10:10 am - (All times are in EST Time Zone)
9:40 am - 10:10 am - (All times are in EST Time Zone)
Today's sports fan craves deeper insights than ever before and broadcasters are serving that demand with the launch of analytics-powered alternative viewing experiences. ESPN's MNF Playbook with Next Gen Stats altcast delivers real-time data, advanced metrics and analytics-driven commentary. Hear how ESPN is bringing the meeting room to fans’ living rooms, using NFL Next Gen Stats, machine learning, and artificial intelligence.
10:10 am
Beyond the Broadcast: How Streaming Viewership Is Changing Graphics-Package Design
Tue 03 Mar, 2026
10:10 am - 10:50 am - (All times are in EST Time Zone)
10:10 am - 10:50 am - (All times are in EST Time Zone)
As audiences shift to streaming platforms, traditional sports broadcasters are dramatically rethinking their graphics packages for live events. Meanwhile, as streamers like Netflix, Prime, and YouTube expand into the sports broadcasting game, their new graphics packages must be on par with linear broadcasters while also staying true to their existing brand. Industry leaders discuss how device-first consumption, cross-platform storytelling, and the rise of new streaming services are reshaping graphics packages — from inserts to animations and beyond.
Panelists:
Phil Guthrie, Two Fresh Creative, Founder and Executive Creative Director
Lauren Hartstone, Sibling Rivalry, Partner and Executive Creative Director
Stefanie Toigo, Netflix, Multimedia Design Lead, Live Graphics - Emerging Creative
Phil Guthrie, Two Fresh Creative, Founder and Executive Creative Director
Lauren Hartstone, Sibling Rivalry, Partner and Executive Creative Director
Stefanie Toigo, Netflix, Multimedia Design Lead, Live Graphics - Emerging Creative
10:50 am
Networking Break
Tue 03 Mar, 2026
10:50 am - 11:05 am - (All times are in EST Time Zone)
10:50 am - 11:05 am - (All times are in EST Time Zone)
11:05 am
GFX Featured Presentation: Inside ESPN’s Sprawling College Football Package
Tue 03 Mar, 2026
11:05 am - 11:35 am - (All times are in EST Time Zone)
11:05 am - 11:35 am - (All times are in EST Time Zone)
ESPN's 2025-26 college football season kicked off with a fresh visual identity, including fully redesigned insert graphics, animations, clock-and-score, and College GameDay look. The new look enhances storytelling, statistical analysis and game action with dynamic, impactful visuals with a focus on helmets, gloves and the pageantry and energy of the sport. Focused on scalability and longevity, this new system supports more than 130 teams and more than a 100 games each weekend with an expected lifespan of five seasons. Get an inside look at the cross-departmental collaboration and strategic planning, as well as how ESPN’s new graphics package sets the stage for a visually elevated college football experience that’s built to evolve and endure.
Presenters:
Lisa DiNello, ESPN, Design Supervisor
Curtis Doss, Compadre, Executive Creative Director
Brian Girardin, ESPN, Principal Creative Director
Phil Guthrie, Two Fresh Creative, Founder and Executive Creative Director
Lisa DiNello, ESPN, Design Supervisor
Curtis Doss, Compadre, Executive Creative Director
Brian Girardin, ESPN, Principal Creative Director
Phil Guthrie, Two Fresh Creative, Founder and Executive Creative Director
11:35 am
GFX Quick Hits: How TNT Sports Debuted Four Graphics Packages in Four Months
Tue 03 Mar, 2026
11:35 am - 11:50 am - (All times are in EST Time Zone)
11:35 am - 11:50 am - (All times are in EST Time Zone)
It was a truly insane year for the TNT Sports creative team in 2025. Get an inside look at how they built and debuted four brand new graphics packages – for Roland Garros, NASCAR, College Football, and College Basketball – in a four month span, as well as a new Unrivaled women's hoops package in late 2025.
11:50 am
Underlying Technology: The Impact of Cloud, Remote, and AI on Today’s Graphics Workflows
Tue 03 Mar, 2026
11:50 am - 12:30 pm - (All times are in EST Time Zone)
11:50 am - 12:30 pm - (All times are in EST Time Zone)
As graphics teams embrace cloud platforms, remote-production models, and AI-driven
tools, workflows are being rebuilt from the ground up. This session examines how these
technologies are accelerating asset creation, streamlining collaboration, enhancing real-
time rendering, and reshaping the skills, speed, and scalability required for modern
graphics production.
Panelists:
Tehseen Akhtar, Ross Video, Senior Director, Product Management - Graphics
Paul Jamieson, AE Live, GM North America, AE Live & VP Creative, Ignite
Steve Papadakis, Chyron, SVP of Sales, Americas
Per von Rosen, Vizrt, VP, Sales Sports
Tehseen Akhtar, Ross Video, Senior Director, Product Management - Graphics
Paul Jamieson, AE Live, GM North America, AE Live & VP Creative, Ignite
Steve Papadakis, Chyron, SVP of Sales, Americas
Per von Rosen, Vizrt, VP, Sales Sports
12:30 pm
Networking Lunch
Tue 03 Mar, 2026
12:30 pm - 1:20 pm - (All times are in EST Time Zone)
12:30 pm - 1:20 pm - (All times are in EST Time Zone)
1:20 pm
GFX Featured Presentation: The Return of the NBA on NBC
Tue 03 Mar, 2026
1:20 pm - 1:50 pm - (All times are in EST Time Zone)
1:20 pm - 1:50 pm - (All times are in EST Time Zone)
Last year, when the NBA returned to NBC after more than two decades away, the network took a NEWstalgia approach to creating the new on-air look. By combining familiar, old-school imagery that harkened back to the NBA on NBC's 1990's glory days with a modern,cutting-edge design and technology, the NBC Sports creative team was able to appeal to fans across multiple generations.
Panelists:
Patrick Coffey, Tendril Studio, Founder / Executive Creative Director
Joe Fuller, loyalkaspar, Associate Creative Director
Chad Hudson, NBC Sports, Senior Art Director
Alex Suarez, NBC Sports, Senior Graphic Designer
Patrick Coffey, Tendril Studio, Founder / Executive Creative Director
Joe Fuller, loyalkaspar, Associate Creative Director
Chad Hudson, NBC Sports, Senior Art Director
Alex Suarez, NBC Sports, Senior Graphic Designer
1:50 pm
GFX Quick Hits: The Evolution of the 'Big Head' – Where Human Creativity meets AI
Tue 03 Mar, 2026
1:50 pm - 2:05 pm - (All times are in EST Time Zone)
1:50 pm - 2:05 pm - (All times are in EST Time Zone)
In the high-stakes world of NFL broadcasting, the challenge isn’t just capturing the game—it’s capturing the imagination. For the 2025-26 NFL season, CBS Sports set out to bridge the gap between elite athleticism and relatable whimsy. The result was the "Big Head" initiative, a season long journey in character development that redefined their storytelling toolkit and proved that intense stories and pure fun can coexist on the same gridiron.
Presenters:
Hasani Jones, CBS Sports, Realtime Workflow Design
Andrew Sherman, CBS Sports, Art Director
Hasani Jones, CBS Sports, Realtime Workflow Design
Andrew Sherman, CBS Sports, Art Director
2:05 pm
Clock & Score Design: Bugs, Boards, and Best Practices
Tue 03 Mar, 2026
2:05 pm - 2:45 pm - (All times are in EST Time Zone)
2:05 pm - 2:45 pm - (All times are in EST Time Zone)
The clock-and-score bug is the most essential — and most scrutinized — element of
any live sports broadcast. Hear the latest design trends, data-integration workflows,
operational challenges, and best practices shaping today’s scoreboards and graphics.
Creative leaders reveal how they balance clarity, accuracy, speed, and brand identity in
the most-watched graphic on-screen.
Panelists:
Nick DiNapoli, |drive| Studio, Founder & Executive Creative Director
Gary Hartley, Fox Sports, EVP / Creative Director
Chad Hudson, NBC Sports, Senior Art Director
Jacob LaPlante, Art Director / Motion Designer
Nick DiNapoli, |drive| Studio, Founder & Executive Creative Director
Gary Hartley, Fox Sports, EVP / Creative Director
Chad Hudson, NBC Sports, Senior Art Director
Jacob LaPlante, Art Director / Motion Designer
2:45 pm
Networking Break
Tue 03 Mar, 2026
2:45 pm - 3:10 pm - (All times are in EST Time Zone)
2:45 pm - 3:10 pm - (All times are in EST Time Zone)
3:10 pm
In-Game Technology: Tips and Tricks for AR Graphics and Data Visualization
Tue 03 Mar, 2026
3:10 pm - 3:50 pm - (All times are in EST Time Zone)
3:10 pm - 3:50 pm - (All times are in EST Time Zone)
From next-gen AR graphics to sophisticated data visualization, new technologies are reshaping how in-game stories are told on-screen. This session explores the latest tools, workflows, and strategies driving more immersive, informative, and visually compelling live game broadcasts.
Panelists:
Brian Allen, Disguise, VP of Creative Services
Jim Doyle, Ross Video, Vice President, Creative Services
Amy Nelson, ESPN Creative Studio, Manager, Graphics Innovation
Brian Allen, Disguise, VP of Creative Services
Jim Doyle, Ross Video, Vice President, Creative Services
Amy Nelson, ESPN Creative Studio, Manager, Graphics Innovation
3:50 pm
GFX Quick Hits: Inside Fox Sports' Next-Level XR Studios
Tue 03 Mar, 2026
3:50 pm - 4:05 pm - (All times are in EST Time Zone)
3:50 pm - 4:05 pm - (All times are in EST Time Zone)
Fox Sports continues to set the industry standard when it comes to XR technology and virtual production. Get a behind the scenes look at its pair of state-of-the-art LED volumes at the broadcaster's LA headquarters and how its using these facilities to reimagine the way studios shows are produced for the modern fan.
4:05 pm
XR Studio Technology: Tips and Tricks for the Move to Virtual Production
Tue 03 Mar, 2026
4:05 pm - 4:45 pm - (All times are in EST Time Zone)
4:05 pm - 4:45 pm - (All times are in EST Time Zone)
The day closes out with an exploration of the real-world journey from hard sets and green screens to XR studios and LED volumes. Industry leaders share hard-earned lessons, workflow challenges, and practical tips—emphasizing why successful XR adoption in sports broadcasting is a marathon, not a sprint.
Panelists:
Zac Fields, Fox Sports, SVP, Graphics Technology and Integration
Matthew Houstle, Pixotope, Broadcast Solutions Architect
Emilio Incerto, CBS, Virtual Production Manager
John Murphy, BBC Sport, Design Director
Brie Smith, WBD, VP, Production Operations and Technology
Zac Fields, Fox Sports, SVP, Graphics Technology and Integration
Matthew Houstle, Pixotope, Broadcast Solutions Architect
Emilio Incerto, CBS, Virtual Production Manager
John Murphy, BBC Sport, Design Director
Brie Smith, WBD, VP, Production Operations and Technology
4:45 pm
Networking Reception
Tue 03 Mar, 2026
4:45 pm - 5:30 pm - (All times are in EST Time Zone)
4:45 pm - 5:30 pm - (All times are in EST Time Zone)