Agenda is subject to change.
13:30 – 14:00: Reception
14:00 – 14:10: AWS and SVG Welcome
14:10 – 14:50: Enhancing Esports Fan Engagement Through Data Utilization (Speaker：KRAFTON, Inc.・NPB Enterprise)
This session showcases cutting-edge data utilization in sports and esports. We introduce how AI-powered data analysis and visualization in competitive gaming, combined with tracking system-based real-time match data delivery, enhance fan engagement. The session examines innovative data utilization possibilities powered by cloud and AI technology.
Moderator: Takato Yamaguchi, Amazon Web Services Japan, Industry Specialist for M&E, Games and Sports
Speakers:
Junki Hirai, Konami Digital Entertainment Co., Ltd. Esports＆Community Business Department Associate Manager
Paul Kim, KRAFTON, Lead of PUBG Esports Marketing
Toru Ohori, Sony Corporation Sports Entertainment Business Unit Corporate Planning Dept. Platform Development Lead
Ikeda Tetsuya, NPB Enterprise, Inc. Digital Dept. Manager
14:50 – 15:10: Elevating the World’s Biggest Matches: LAWO’s IP Workflow Innovations
Experience how LAWO’s IP innovations elevate the world’s most-watched matches into breathtaking, immersive productions. Discover the technology powering flawless global broadcasts where precision, scale, and reliability matter most.
Presenter: Adam Langham, Lawo, Solution Architect
15:10 – 16:00: Global Sports Events 2026: The Olympics and The World Cup
The SVG Japan Summit takes place as the 2026 Winter Games and Paralympics come to an end and the interest and efforts for the 2026 World Cup in the U.S. begin. We’ll learn about some of the exciting broadcast and production workflows at each of these massive events.
Speakers:
Paul Devlin, Amazon Web Services Inc, Global Strategy Leader, Betting, Gaming & Sports Technology
Ken Kerschbaumer, SVG, Co-Executive Director, Editorial Services
Hiroshi Kiriyama, Former Sony VP and CTO
16:00 – 16:25: Networking Break
16:25 – 16:40: From Creators to Host Broadcasters: TVU Supports the Expanding Live Game Without Expanding Budget
As the way fans interact with sports changes, creators, players, and federations are launching a variety of new live video initiatives and achieving new success. TVU will introduce case-studies of a new wave of low-cost production for IRL and lower leagues, as well as new production workflows that are more in tune with fans at large-scale events.
Presenter: Susumu Sato, TVU Networks, Senior Solution Engineer
16:40 – 17:15: Revolutionizing Sports Media Asset Management
Sports organizations share the current state and challenges of media asset management. Discussion will focus on streamlining video management through cloud technology and AI, and maximizing content value through metadata utilization.
Moderator: Kazuki Matsubara, Amazon Web Services Japan
Speakers:
Masayuki Watanabe, Pacific League Marketing Corporation
Kohei Yamashita, Japan Professional Football League
17:15 – 17:30: Operating a Next-Generation Software Live Production System at a Major Sports Event
At this year’s major international sports event, Sony built and operated a cutting-edge software live production system. We would like to introduce the background behind building this system, its overview, and feedback from users.
Presenter: Shunichiro Shigeyama, Sony, Service Integration Engineer (SIE)
17:30 – 19:00: Networking party at Amazon’s conference room, with light food and drinks. Please join us!