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Cloud & Content Workflows Workshop

  • December 14-15, 2026
  • • New York City

Monday, December 14, 2026
Time: 10:00 a.m. – 5:30 p.m.
Location: Murray Hill, 2nd Floor

As cloud-based infrastructure, production tools, and workflows reshape the media supply chain, this workshop explores the latest innovations across the sports-production landscape—from live cloud and REMI applications to media management and archiving to playout and distribution. Technology leaders from leagues, teams, broadcasters, streamers, integrators, and technology providers will share case studies, technical strategies, and lessons learned from deploying cloud-based workflows across a range of sports productions. Whether you’re building a hybrid model or going all-in on public cloud, this workshop will provide actionable insights to help future-proof your workflows and meet the demands of a digital-first, multi-platform landscape.

10:00 am
Welcoming Remarks
Mon 14 Dec, 2026
10:00 am - 10:05 am - (All times are in EST Time Zone)
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10:05 am
A Blueprint for the Cloud: Building a Live-Production Ecosystem That Scales
Mon 14 Dec, 2026
10:05 am - 10:45 am - (All times are in EST Time Zone)
Moving production out of the physical control room requires a series of architectural choices, not a single decision. Leagues, broadcasters, and technology providers break down the big picture from contribution and transport to orchestration and distributed resources, control and comms for crews in multiple locations, and redundancy when there's no truck outside to fall back on — plus where on-prem infrastructure still earns its keep.
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10:45 am
Beyond the Live Broadcast: Archive, MAM, and Postproduction in the Cloud
Mon 14 Dec, 2026
10:45 am - 11:30 am - (All times are in EST Time Zone)
The game may end, but the content workflow doesn't. Mediamanagement leaders examine how cloud-based asset management and remote postproduction are reshaping what happens after the final whistle: ingest and metadata strategies that make archives searchable, storage tiering that balances access against cost, distributed editing and finishing, and the monetization opportunities buried in libraries that were never designed to be mined.
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11:30 am
Case Study
Mon 14 Dec, 2026
11:30 am - 11:45 am - (All times are in EST Time Zone)
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11:45 am
Hybrid Is the Answer — But What Kind of Hybrid?
Mon 14 Dec, 2026
11:45 am - 12:30 pm - (All times are in EST Time Zone)
In the world of sports-production, almost nobody is all-cloud, and almost nobody is all-on-prem. But where, exactly, is the sweet spot? Hear how leagues and broadcasters are dividing the workload: which functions stay in the truck or the central hub, which move to the cloud, where public vs. private cloud factors in, and how orchestration layers tie it all together without creating two separate operations to maintain.
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12:30 pm
Networking Break in Exhibits
Mon 14 Dec, 2026
12:30 pm - 1:30 pm - (All times are in EST Time Zone)
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1:30 pm
Keynote Presentation
Mon 14 Dec, 2026
1:30 pm - 2:00 pm - (All times are in EST Time Zone)
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2:00 pm
Proof of Concept to Proof of Air: Cloud Tools That Are Ready for Primetime Today
Mon 14 Dec, 2026
2:00 pm - 2:45 pm - (All times are in EST Time Zone)
There’s a big difference between a technology that survives a trade show demo and one that survives a live game production. Product leaders and technologists cut through the roadmap talk to identify what's live- and near-live tools are actually on air right now. What tools and workflows that have logged real event hours, how did they get there, and what’s next?
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2:45 pm
Case Study
Mon 14 Dec, 2026
2:45 pm - 3:00 pm - (All times are in EST Time Zone)
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3:00 pm
Networking Break in Exhibits
Mon 14 Dec, 2026
3:00 pm - 3:45 pm - (All times are in EST Time Zone)
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3:45 pm
Leveraging AI in the Cloud: What's Actually Working From Live to Archive
Mon 14 Dec, 2026
3:45 pm - 4:30 pm - (All times are in EST Time Zone)
Cloud-based AI-powered production tools are already having a dramatic impact on tasks like automated tracking and framing, real-time captioning, highlight detection, metadata enrichment, and localization. However, many other applications still have a long way to go. Learn how you can leverage cloud-native AI tools to streamline your operation, as well as how organizations decide whether a given feature is worth the line item.
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4:30 pm
Case Study
Mon 14 Dec, 2026
4:30 pm - 4:45 pm - (All times are in EST Time Zone)
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4:45 pm
Does the Math Actually Work? The Real Economics of Cloud Production
Mon 14 Dec, 2026
4:45 pm - 5:30 pm - (All times are in EST Time Zone)
The pitch has always been flexibility and elasticity — pay for what you use, scale down when the season ends. But egress fees, always on instances, and the cost of running parallel on-prem and cloud operations have complicated the ROI story. Leagues, broadcasters, and tech experts put hard numbers against the promise, examining where cloud genuinely lowers cost-per-show, where it doesn't, and what a realistic full-season budget looks like.
Panelists:
Patrick Daly, Diversified, Principal Engineer – Media


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5:30 pm
Opening Night Reception in Exhibits
Mon 14 Dec, 2026
5:30 pm - 6:30 pm - (All times are in EST Time Zone)
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